About Me
What if complex systems could feel simple?
That is my approach. I'm László Földváry, a Senior Product Designer & Design Engineer based near Vienna. From early touchscreen interfaces to gaming, industrial systems, fintech concepts, and AI-assisted prototypes, I turn complex technology into clear, usable digital products.
The Story Behind My Work
From early interfaces to product systems
My work with digital interfaces started long before touch interaction became mainstream. I began in highly visual, interaction-heavy environments: touchscreen systems, gaming products, motion, and complex digital experiences.
Over time, that evolved into a deeper focus on systems — how interfaces behave, how users make decisions, and how complex product logic can become clear, usable, and reliable.
Beyond Drawing Screens
I do not see design as decoration or isolated screens. The real work is understanding the system behind the interface: user goals, business logic, data flows, technical constraints, and the moments where complexity must become simple.
That is where I do my best work — between product, design, and engineering.
AI-Assisted, Not AI-Led
AI is part of my workflow, but it is not the strategy. I use AI-assisted tools to accelerate research synthesis, prototyping, design-to-code workflows, and technical exploration.
The value is not simply "using AI." The value is knowing what to simplify, what to validate, and how to turn an idea into something people can actually use.
How I Turn Complexity Into Usable Products
- Complex Systems Thinking: I understand dense product logic, workflows, data states, and technical constraints — and translate them into clear user experiences.
- UX Architecture & Design Systems: I structure interfaces, flows, and reusable components so complex products remain consistent, scalable, and understandable.
- Design Engineering Mindset: I prototype, test, and build enough of the product to prove that an idea works beyond static screens.
- AI-Assisted Execution: I use AI as an accelerator for research synthesis, prototyping, design-to-code workflows, and technical exploration — while keeping product judgment in control.
I'm open to roles where complex products need clear design, strong systems thinking, and hands-on execution — especially in teams building enterprise software, industrial platforms, fintech, mobility, gaming systems, or AI-assisted digital products.
Experience Across Product Environments
How I Make Complexity Usable
I connect product logic, user needs, design systems, and technical execution to turn complex digital products into clear, usable experiences.
Complex Systems Thinking
I turn dense product logic, workflows, data states, and technical constraints into clear user journeys and interface decisions.
UX Architecture & Design Systems
I structure flows, components, and design systems so complex products stay consistent, scalable, and easy to understand.
AI-Assisted Prototyping & Design Engineering
I use AI-assisted workflows, prototyping, and front-end implementation to move from concept to working product faster — without losing product judgment or design quality.
Let's make complex technology feel simple.
If your product needs clear UX, strong systems thinking, and hands-on prototyping, I can help turn complex ideas into usable digital products — from early concept to working software.